The Bedfordshire-based manufacturer of breakfast cereals and cereal bars has teamed up with The Wildlife Trust to launch the Grow Wild initiative to encourage people to nurture wildlife on their doorstep.
The UK cereal maker has signed a partnership with Immediate Media Co – a publishing house owned by Hubert Burda Media – to breathe life into its commitment to the British countryside.
The Jordans Farm Partnership (JFP) – spearheaded by The Jordans, Dorset & Ryvita Company, owned by Associated British Foods – provides a valuable example of how it is possible to make significant gains for nature without negatively affecting profits.